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According to Bentivegna, Maurizio may have craved Patrizia’s guidance because he grew up as an only child whose mother died when he was very young; by all accounts, Patrizia was well aware that Maurizio’s personality was more timid than hers. Forden also noted that while Maurizio was unable to retain control or ownership of Gucci, he foretold the future of many of these fashion brands, becoming the first to bring in a financial shareholder in order to elevate the brand to the next level. Patrizia eventually grows so furious with Maurizio that she asks Pina to help her assassinate him. A few days later, they shoot Maurizio to death in broad daylight outside his office.
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He was murdered on the steps of his office building in Milan on March 27, 1995. It was likely Aldo Gucci who began the story that the family was descended from noble saddlemakers to the medieval courts, when his father and company founder Guccio Gucci actually began his career working at the Savoy Hotel in London before opening a small shop in his native Florence, Italy. It’s fitting that Ridley Scott’s “House of Gucci” has a title card that reads “inspired by the true story.” The Gucci family themselves had long been careful mythmakers and shapers of the company’s image.
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The Outrageous True Story Behind House of Gucci
“Grandfather would play his sons off against each other whenever he could to show they had blood in their veins,” Aldo’s son Paolo would later say. By 1969 the shop was so famous, noted one fashion writer, that “no tourist ever misses” a chance to visit it. Several of the brand’s signatures, including bamboo handles, a double G motif, and water- and wear-proof canvas were developed in response to the scarcity of leather during the war years. In the movie, Patrizia calls psychic Pina Auriemma one night after seeing her on television. According to Forden’s book, the two actually met at a health spa in Ischia when Patrizia was there with Maurizio, and the two women became fast friends. Having been convicted for her role in securing the assassins who would kill Maurizio, Auriemma was sentenced to 25 years in prison.
Aldo Gucci (Al Pacino)
Chinese customers are in a “wait-and-see” mode as the distribution of the new collections ramps up, Poulou said. So far the new designs “have been very well received, particularly in the ready-to-wear and shoes categories,” Kering said. It expects all of Gucci’s products by the third quarter to be from the new collections, Poulou added. Kering SA shares tumbled after the luxury group warned that profit will plunge in the first half of the year on slumping sales at Gucci, its biggest brand. Gucci, where Kering derives around half of its sales and more than two-thirds of its profits, saw its revenues plunge 18% to $2.2 billion (€2.1 billion) as a slump in the Asia-Pacific region weighed heavily on the Italian fashion house. The Watchmen actor plays Rodolfo Gucci, who was an Italian actor and the father of Maurizio Gucci.
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Founded in Florence, Italy, in 1921, Gucci has grown into one of the world’s leading luxury brands, renowned for its creativity, Italian craftsmanship, and innovation. As part of the global luxury group Kering, Gucci continues to redefine the boundaries of luxury fashion while honoring its rich heritage. The brand’s name pays homage to the cult Italian designer Carla Venosta, who created modernist furniture and interiors in the 1970s and ’80s.
What to know about Patrizia and Maurizio’s marriage and divorce
Maurizio was acquitted of tax evasion after he was charged with forging his father’s signature on the stock certificates that transferred Rodolfo’s shares of Gucci to him following Rodolfo’s death in 1983. While the movie only implies that Patrizia forged the signatures, a longtime assistant to Rodolfo testified that she in fact committed the act. The film ends with a card that carefully acknowledges the company’s current leadership, and also notes that it currently has an estimated value of $60 billion — far beyond the scale of the company during the time depicted in the story. Yet “House of Gucci” can only strive to capture the larger-than-life aspects of the Gucci family and those in their circle.
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His products are successful, but Maurizio's poor management of Gucci compelled Investcorp's leaders to buy him out by 1995, replacing him with Tom and Domenico. But the scale of the problems at the flagship brand were laid bare on Tuesday. Sales excluding currency movements fell 18% in the three months to March 31, in line with expectations. But heftier investment in Gucci means Kering’s group operating profit will plunge between 40% and 45% in the first half of 2024.
Between June 1998 and February 1999, LVMH chief Bernard Arnault began to amass Gucci shares, eventually building up a stake of 34.4 percent through a series of transactions, before attempting a takeover, which was eventually foiled. For nearly two years the identity of Maurizio’s killer remained a mystery, until it was revealed that his ex-wife Patrizia Reggiani — through her spiritual adviser — had hired a hit man to end his life. In 1981, Gucci showed ready-to-wear for the first time at the Sala Bianca in Florence, playing heavily on the Flora print. Until seeing this film I had no idea that in 1995, Reggiani, through a bizarre confidante and professional psychic called Pina Auriemma, played here by Salma Hayek, paid a hitman to kill Maurizio, so incensed was Reggiani by his infidelity and the resulting divorce.
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Kering is struggling to revive the fortunes of Gucci, which accounts for more than two-thirds of its operating profit. The luxury group last year named a new Gucci creative director, Sabato De Sarno, whose designs began entering stores in February. Kering has warned the turnaround will take time as the market for luxury goods cools. The Grammy-winning singer and actress plays Maurizio Gucci's ex-wife, Patrizia Reggiani, who was convicted of hiring a hitman to murder the former head of the Gucci fashion house. Maurizio Gucci’s intuition was to call Dawn Mello, then president of Bergdorf Goodman, to revitalize the brand.
It’s about that time that the second generation of Guccis joined the business. And it is the accomplishments of the sons of Guccio, spanning roughly two decades from the 1950s through the 1970s, that Tom Ford revisited when he first started making his mark on the house in the 1990s. The outsider who upsets the family dynasty is a familiar trope, one that’s explored at depth in the film.
He plays soccer and horses around with the other drivers and mechanics during lunch break until Patrizia summons him to the office to attend to his conjugal duties. “House of Gucci” will surely do its part to burnish the brand, even as it gleefully airs two decades’ worth of dirty (but still utterly fabulous) laundry. But Scott, now 83 and an ever more clear-eyed, dispassionate observer of how power and industry operate behind closed doors, doesn’t go out of his way to fetishize the inventory. He and his director of photography, Dariusz Wolski, shoot the Gucci family’s executive suites and luxe residences in muted grays, lending an often-sepulchral cast to the shadowy interiors and the actors’ faces. And they are no more intoxicated by the sight of double-G belts and Horsebit loafers than they were by the barrels of cocaine rolling through “The Counselor,” Scott’s brilliant 2013 thriller about a lawyer’s disastrous swerve into the Mexican drug trade. House founder Guccio Gucci dies, dividing the company equally among his sons (Aldo, Vasco, Rodolfo), and excluding his daughter; this is but one of many family rifts to come.
It is like hearing that Karen Millen thought about whacking her husband or finding out that the retailer Michael Marks planned to garrotte Thomas Spencer outside Marble Arch tube station. Mark Olsen writes about all kinds of movies for the Los Angeles Times as both a feature writer and reviewer. De Sole is largely credited with being the business mastermind behind the runaway success of the Tom Ford years once Maurizio Gucci had sold his interest in the company. Having since served on the boards of numerous other companies, De Sole currently lives in South Carolina. Among his many endeavors since leaving Gucci, Ford directed the Academy Award-nominated feature films “A Single Man” and “Nocturnal Animals.” In a recent interview with GQ, he spoke about the “House of Gucci” movie project.
In December 2014, following a slowdown in sales, di Marco exited the company, followed a month later by Giannini. During the celebration for the 70th anniversary of its Roman store, the 2009 cruise collection show was live-streamed on the website. A few years after Ford’s breakout, the company piqued the interest of Prada, which took a 9.5 percent stake.
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